Business Futurist, Innovation Thought Leader & Keynote Speaker
The companies that win with AI won't simply adopt AI. They'll redesign themselves around it.
I help turn the most overwhelming business transformation of our time into the greatest leadership opportunity of our generation.

Simon Grice — Futures Office, ServiceNow
Simon Grice doesn't just talk about the future of enterprise; he helps write the language the industry uses to describe it.
- Two decades
- in enterprise software, not from the sidelines, but with the operational scars to prove it.
- Futures Office
- senior leader running the Story Studio team at the company building the platform for the Actualized Enterprise.
- C-suite access
- the ideas here were shaped in the room with executive leadership, not just observed from a distance.
- Global stages
- a catalogue of work built for executive audiences, curated and shaped under his leadership through the Story Studio team.
The big idea
The Actualized Enterprise
An organisation that doesn't just use technology but thinks and acts with it. It operates like a cerebral cortex — sensing, reasoning, deciding, acting and learning continuously across the entire enterprise, dynamically executing objectives defined by its leaders.
Humans are freed from rote tasks to serve as the legislators, governors and creatives who give the system its direction, values and vision.

The five cognitive functions
- 01
Executive function
Leaders set objectives, values, and boundaries for autonomous systems
- 02
Sensory processing
Enterprise-wide data, IoT, ambient AI in real time
- 03
Complex thought
Enterprise digital twin and quantum simulation
- 04
Motor control
Agentic and physical AI execute goals across the enterprise
- 05
Learning
Institutional memory, self-governing compliance, context as asset

About
A leadership story that happens to involve technology.
Simon's work sits where enterprise technology meets the harder human questions: judgement, accountability, culture, and what a company is for once the system can act on its behalf. Two decades in enterprise software give the ideas operational weight.
“Simon is one of the most gifted people I have ever worked with. Any project supported by Simon is a guaranteed success. Simon generates a lot of energy, enthusiasm and he is always full of original ideas and input. He is an expert in his field and most knowledgeable. We have collaborated in many customer facing situations enhanced by Simon's excellent communications skills and his ability to create a result-oriented team environment. But best of all, working with Simon always means a great deal of fun.”
“Simon is a highly motivating business professional with a tremendous amount of passion, enthusiasm and drive. He has exceptional skills for decomposing complex scenarios and communicating them in an understandable manner. A deep business acumen combined with a fun and outgoing personality; ensures he has an outstanding track record of success with his clients. A true pleasure to work with!”
“Simon excels in professionalism; he has outstanding knowledge in his domain and is respected greatly by his customers in all his dealings and is greatly respected.”
“Very very good and no bull….”
Bring Simon to your next event.
Keynotes, executive briefings and fireside conversations for leaders who have to make decisions about AI long before the answers are settled.